CIO Digital Disruption Summit | Jul 15, 2020 | Virtual Summit - Real-time Online Conversations



Taking Directions from the Passenger Seat: Social as a Driver of Transformation

Think Tank - 3:00 pm - 3:25 pm

While we are driving the transformational journey for our companies and our customers, the smartest of us are listening to the person in the passenger seat giving direction: the customer. The customer is able to guide us through the myriad of social media tools to engage with your brand. Social needs to a two-way communication, speaking to the customer as much as you listen to them. 


  • Customers now have unprecedented access to steer where your company goes.
  • Effective two-way use of social media can get you to the right destination on your customer journey.

Presented by:

Lloyd Balman, Head of Retail Marketing & Innovation, TD View details